Earth Kind Originals: Ethical Cornish Fashion Review, Q&A & Discount

Organic Fashion from Cornwall

In my research into ethical clothing companies, I was thrilled to discover EKO, or Earth Kind Originals, hailing from beautiful St. Just in Cornwall. 

Being slightly cynical, I did wonder whether this company's head office was based here and manufacture took place in a developing country, but I need not have worried, as for once EKO mean exactly what they say by 'Made in Cornwall': a good selection of their pieces are made right here, from organic cotton that has been knitted in Nottingham. 

Image: EKO

I chat to EKO Founder, Helen:

I was lucky enough to be able to put some questions to Helen, and I think you'll agree the answers are inspiring:

Tell me a little about your journey into Earth Kind Originals!

In a nutshell I woke up one day and decided I needed to escape London and move back to the Cornish coast. I think your past shapes who you are and what you feel passionately about, and having seen my dad run his own business and growing up in Cornwall, have all had an impact. Leaving my job as a commercial fashion design in London and setting up my own eco friendly clothing label seemed like a natural progression. Combining my passion for good design and natural fibers, while working somewhere so inspiring has been a real driver.

You're clearly passionate about EKO, and about Cornwall, what motivates you to work so hard?

I love living in Cornwall, designing and creating feel good ideas, so being able to combine all of these things to create a brand is very exciting. Most days consist of number crunching, juggling cashflow and making tough decisions, but there are also times when the music goes up a notch, designs are created and ideas are hatched, and these days make it all worthwhile. Motivation comes from the journey of all these things, the curiosity of learning, making mistakes and feeling like I am building something truly unique, one brick at a time.

Imaget: EKO

What is the most satisfying thing about your job?

I can wake up every morning take my dog (Buster the crazy but lovely working cocker spaniel) out along the Cornish ciffs, then settle down in the office with a cuppa and work my way through the morning to do list. I try and appreciate this everyday. Although, what brings a real satisfying smile to my face is the lovely comments and cards we get from happy customers, who love the range as much as we do. Happy customers are why we do what we do, and make is possible for us grow and move the brand forwards.

What is your favourite item that you sell?

It has to be the Emily Jane Dress, which we have sold from day one, and we are super proud to be now making this style in Cornwall. It has our signature sculptural shape, timeless style and practical slouch pockets, made from super soft organic cotton jersey sourced from a mill in Nottingham.

Who is your heroine?

It has to be Anita Roddick, as I feel she was a true inspiration and pioneer of how business can be a change for good. I read her book while at uni studying fashion called ‘Business as Unusual’, and its always stuck with me. She is best known as the founder of The Body Shop and combined her brand with relentless charity work, campaigning for fair trade practice, and raising awareness on environmental issues. 

How would you like to be remembered?

For being nice and doing good things, like putting a smile on your face after a tough day.

Product Review:

happily earth-kind packaging 

Being completely in love with both ethical fashion and my local area, I was thrilled to receive this package- and especially to see that it arrived in a beautiful (and biodegradable) brown paper package. 

I know you're as excited as I was to know what's inside: I received the famous Emily Jane dress, and also a pair of Relax leggings.

Image: EKO

Image: EKO

My first impressions as these exciting pieces tumbled out of the pack were of the quality of the fabric: the 95% organic cotton jersey feels really substantial: these are no throw-away pieces. The 5% elastane gives them enough stretch to keep their shape, and they are both lovely and opaque. 

new favourite outfit?

Style: 

I don't often wear black, but when I do I want it to be classic, elegant and terrific quality. So, the Emily Jane dress fits the bill perfectly! The sculptural cut has a flattering empire-line waist with smooth pleats below, giving you shape in all the right places. The tulip-shaped skirt is the perfect length, and it has pockets! You know how much I love pockets!

the Emily Jane: shapely black organic cotton jersey...

The leggings in shade 'charcoal' are actually a flattering buff colour, which will work well with black of course, but will also tone nicely with the other colours in my wardrobe. 

The Fit: 

I opted for a Small in both pieces, and they fit my 8-10 size really well. The size charts on the EKO website are easy to locate and easy to interpret, which is definitely a plus. 

...with perfect pockets!

The leggings were also the perfect length, and fitted well around the hips and waist. I loved the turn-over waist band, as it seems to allow for maximum comfort and a soft silhouette. 

super-comfortable organic cotton leggings

Quality: 

As well as being made from beautiful fabric, the quality of the manufacture is also really high: the overlocking on both of these pieces lays really flat (no puckers to be seen), and it is stitched really securely (no stray threads or wobbly bits either).

paired together for a beautiful outfit...

The Outfit: 

Teamed together, these pieces make a winning outfit that could take you anywhere and to any occasion. But they are also great wardrobe staples which can be layered up or down. I can see the Emily Jane being my dress of choice for an upcoming trip as it's just so comfortable. 

I can see why these are both best sellers! 

...and a flattering silhouette

Discount Code: 

Not only has it been a real pleasure to work with EKO, but I'm thrilled to tell you that my lovely readers have been offered a discount: just enter the code 'happiness' at the checkout for a generous 15% off until the end of August! Thank you so much, EKO!

organic cotton leggings

Would I buy again? 

 

I would definitely shop further with EKO. I'd be tempted by the Day Dreamer Dress, which is similar to this one but with an exciting textured bodice, and sleeves: a great variation for colder months, or if you don't like to show your arms. 

I love their take on the stripey top, and the long vest not only looks super comfortable, but is made from eucalyptus no less! That's definitely on my shopping list. I can see a lot of the collection making their way into my yoga wardrobe too.

feel good about what you wear!

I thoroughly recommend Earth Kind Originals: I not only support their aims and ethics, but the products stand up for themselves, especially in what can sometimes feel like a limited ethical fashion market. 

We need to support brands like this who are working so hard with talent and vigour to stand up for what they believe in. It's by supporting companies like this with our shopping habits that we can show the garment industry how we want the future to look. 

Grateful thanks to EKO for providing an outfit to review. 

Q&A: Ethical Brand 'Lost in Samsara' + Product Review

About Lost in Samsara:

So much more than a fair-trade shop, Lost in Samsara is an enterprise based on the whole philosophy of supporting less fortunate communities by sourcing beautiful products. You can read about the origins of every product (whether it has been up-cycled or hand made from scratch), and see pictures of who actually made it, and find out what your purchase will mean to the community it originates from. 

You can even join in with the Wheel Project and exchange skills with others locally. 

up-cycled cement bag hold all

Q&A:

I was lucky enough to chat to Marvi from Lost in Samsara about the big picture. The answers that I received to my little interview really blew me away and I am thrilled to share them here: 

Stitching Pixie: How long have you been running Lost in Samsara?

Marvi: Lost in Samsara started at the beginning of 2015. We decided it was time for us to start doing more of what we believe in and after a trip to Nepal and few more conversations Lost in Samsara was born.

Stitching Pixie: As a brand, what is your primary aim?

Marvi: Our primary aim is to encourage people to change the way we consume and to ask ourselves who is behind what we have and how we dress. We collaborate with different projects around the world that employ artisans who are paid a fair wage. Most of them are women who face economical and social problems. We’d like our brand to be a bridge that reconnects products and people, encourages slow-production and promotes trade over charity. 

  

Stitching Pixie: Who is your typical shopper?

Marvi: We try to design and/or bring to the market things that are new and that can satisfy both male and female shoppers. So far, we have had people of all ages and gender, which is something we really love. 

Stitching Pixie: What's the best part of your job?

Marvi: The best part of our job is our job and we can finally say that we are happy about what we do and waking up in the morning is something we enjoy now. We also really love engaging and talking to people at the markets we do. 

strong, roomy & comfortable 

Stitching Pixie: What is your favourite thing that you sell?

Marvi: We sell many different things and there is not really a favourite. We like each and every item for different reasons. Some are up-cycled, some hand-woven, some hand-knitted. Each craft reflects the country where is from and we love that. 

Stitching Pixie: Who is your heroine?

Marvi: We don’t have a heroine in particular. Our heroine is each and every woman who struggles everyday for a better life for herself and her family.

Stitching Pixie: How would you like to be remembered?

Marvi: Probably more than being remembered we hope we can have a positive impact on all the people we meet during our life. We like to think that we are all connected and that we can all have a part in telling a better story.  

adjustable shoulder strap

Product Review: 

I was given a fantastic up cycled hold-all to review. I just love the design, featuring Elephant Brand cement bags, complete with all of the original instructions and warnings. 

True to its name, the Elephant brand bag is sizeable and strong! Reinforced with a tough textile lining (complete with interior pocket), I feel like it could take me on any trip stuffed with any amount of gear. All of the hardware (the zip, the buckles etc), are lovely quality, and the bag benefits from having both an adjustable shoulder strap and a pair of webbing handles (both very tough and comfortable as you might expect). 

I tested this gorgeous bag as my gym bag for a week, and it worked perfectly: comfortable to carry and very roomy, I could throw all of stuff in there in a hurry, and better still there was plenty of space to rummage through it to find everything again! 

My only complaint? It has inspired a little bit of wanderlust in me: I cannot wait to take it on a real trip with me!

You can view this product and buy it here. I feel that for its modest price tag, this is an extremely good value bag.  

shorter handles even fitted over my shoulder

Made in Cambodia, with the added benefit of empowering women and paying a fair wage, there is everything to feel good about with this bag. Perfect for however much 'wandering through' you end up doing. 

Next time I need a gift, something for my home, or another gorgeous bag, I will head to Lost in Samsara. Top of my list though would be these adorable silver stud earrings, also elephants and carefully sourced in Mexico, or if I really wanted to invest in a statement tote bag, it would have to be this Ikat weekender. 

However, the thing that would bring me back to Lost in Samsara above all is that dealing with them has been such a pleasure from start to finish. I have to recommend them as a totally feel-good brand! Thank you Alessia & Marvi! 

...for all of your wanderings

Product kindly supplied by Lost in Samsara